Posted by: Michael Hennessy | July 2, 2007

Introducing the “Job Commercial”

As a company focused on talent marketing, we are always looking for ways to help companies fill their marketing funnel and improve the conversion rates of views to apply clicks and from apply clicks to applicants. One of the ways we feel we can help in this regard, is enabling recruiters and companies to start leveraging the multi-media tools that have become commonplace on the web to better brand their companies and offer more engaging & compelling content to drive users to take the next step of applying.

Initially called “job presentations”, we felt that the term didn’t quite capture what we were attempting to bring to market. A “commercial”, however,  is an immediatly recognizable concept to everyone….it’ s a short 30 to 60 second “ad” that helps build brand and awareness…critical first steps in the marketing chain.

Therefore, a better term for the technology we are bringing to market is “Job Commercials”…short multi-media ad’s that can be used to supplement the full job description, but which provide a much richer experience for companies to help educate candidates on their core values and brand. Our tools, in turn will enable capture the metrics to measure how these job commercials can increase Click through rates, and ultimately better candidates.

The content that can be incorporated into a job commercial and the creative possibilities are endless! Companies may choose to use their own pre-created content that can be linked to their job descriptions, or use our tools to help craft the best message mixing audio narration, animation techniques and even video.

We’re exciting about bringing these concepts to the market and will be showcasing the technologyies on our own website in the coming months. If you’re interested in learning more, just drop me a note!


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