Posted by: Michael Hennessy | April 17, 2009

Recruitment Marketing – know WHERE your job ads are performing

Recruitment Marketing is all about data measurement and analysis. The only way you can improve your recruitment marketing effectiveness is to first understand how it’s working. Their are many different ways of measuring your job ads performance,  total views, apply clicks, applicants, and ultimately hires.  You can measure the ROI of your advertising by calculating Cost per view, or cost per applicant, or cost per hire.

Another important piece of data you should be measuring is WHERE your ads are being viewed. Having in depth knowledge of what parts of the country or world are interested in your jobs can help you create more targeted and personal job ads for candidates.

To that end, our WildFire Recruitment Marketing Platform now provides job specific and aggregated reports on where your jobs ads are being viewed, who is clicking apply, and which ones are converting to “applicants”. In addition, you can now filter by source, such as by job board, email campaign, by social network sites such as LinkedIn, Twitter or Facebook…to see which boards or sources perform better in different parts of the country. And these reports & graphs are just a single click away from your recruiters if you are using any web based ATS system such as Taleo, Kenexa, SAP eRecruit, PeopleClick, Virtual Edge, etc.

Once you start learning where your ads are best performing for different types of jobs, you’ll be able to create customized targeted ads that speak directly to those candidates.

Job Ad performance by Geography


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